Clothing Direct News

How To Build Your Brand Through Branded Clothing

Branded clothing is really one of the best ways to build your brand in the modern business world. The realm of corporate is honestly a dog eat dog jungle out there. Getting your name recognized is a lot harder now days than it once was. Whilst everyone is striving for digital recognition, don’t lose sight of other, simpler ways to build your brand. Branded clothing is one of these methods. Read on below to discover how branded clothing items can help you stand out in the business world.

Give Your Audience A Gentle Reminder

Whether you are targeting potential investors, fellow businesses in a B2B attempt, or merely want to get the general public talking about your company, a branded piece of clothing is a great way to spread your word. One of the biggest benefits of branded apparel is that it is a constant subconscious reminder of your company. If you host a golf day and send your invitees home with a cap with your logo on it, the next time they take on the greens wearing that cap, they will remember your company. Furthermore, whomever they choose to tee off with that day with be exposed to your brand as well.

A Uniform Says A Thousand Words

Another great advantage of branded clothing is the fact that it can take your company up that extra professional notch. Walking into a business where your employees are kitted out in the same button up shirt can really send the impression of professionalism to your visitors. This will impress any visitor your company hosts and make you stand out against competitors.

People Like Free Things

At the end of the day, you need to remember that people love free things. Corporate gifts can really go a long way if you choose to represent your company through the right memorabilia. Pens are great, however, they are generic. It is hard for someone to notice that name on your ball point across the office. However, a t-shirt with your company logo emblazoned across the breast is certainly a hard reminder to miss. People appreciate corporate gifts and give aways; therefore, make yours stand out against the rest.

Find Branded Clothing For Your Business Today

Finding branded clothing isn’t difficult at all, if you know where to look. Luckily, Clothing Direct can be your one stop branding shop. Not only will we brand your apparel for you, but we can also provide you with the clothing items you wish to brand! Take a look at our great options today and start getting your business spoken about.


How can I make my clothing last longer?

A friend of mine recently asked “how can I make my clothing last longer”.  To be honest, her question took me by surprise, but when I thought about it a little more, it made a lot of sense.

 

Besides the fact that the beginning of the year traditionally has a way of making all of us take a closer look at how we are spending our hard earned dollars, there are a number of other reasons that people look for ways to make their clothing last longer.

 

You may have paid more than usual for an item of clothing you just could not resist, or the clothing may have some sort of sentimental value. For example, if you ran your first marathon, the T-shirt you were given at the event will mean a whole lot to you and you’ll want it to last.  If you wear a uniform for work, you’ll want to keep the uniform looking good for as long as possible.

 

So how do you go about ensuring your clothing looks good for long periods of time?

 

Our first piece of advice is somewhat tongue in cheek, but also a fair consideration:

 

  1. Monitor your weight. Changes in your body shape will affect the way that your clothes look on you.
  2. Read the labels. Believe it or not, the labels on your clothing are not added just to irritate you.  Before you cut them off, check them to see what is recommended or best to avoid.  Check out a handy list of label symbols and what they mean at: www.textileaffairs.com/lguide.htm.
  3. Take care with your laundry, ensure that you:
    • Separate your colours effectively
    • Use the correct amounts of detergent and softener
    • Take care when using a tumble dryer
    • Do not leave laundry wet or damp (besides the offensive smell, it’s just not great for the fabric)
    • If hanging your washing out to dry, ensure you hang your garments inside-out. This will prevent the sun faded look.
  4. Be very careful when ironing your clothes.
    • It can be tempting to set the iron very hot as it is quicker and easier to get your result, but heat is damaging. Sort your ironing pile according to fabric type. Start ironing the silks and synthetics (low heat) then move on to wool (medium heat) and finally cottons and linens (high heat).
    • Placing foil under your ironing board cover will halve your ironing time
    • To prevent those nasty stains that can be spewed out by your iron, make sure you use only distilled water and not water direct from the tap.
    • Like we suggested above about hanging your washing in the sun inside-out, we also recommend ironing dark and coloured garments inside-out.
    • Garments with embroidered designs should be ironed over a towel (with the design element facing the towel) to avoid flattening the design.
  5. Hang up, fold and put clothing away as soon as possible.
  6. Try your best to prevent stains, but if you do find some delicious pasta sauce has splashed onto your favorite shirt, make sure not to allow the stain to set. If nothing else is available, treat it with some water.  We’ll expand on this in a future blog.

 

Bonus tip (which will not make your clothing last longer, but will make it feel fresher) is to add a little lavender oil to water in a spray bottle.  Spray onto clothing when ironing.

 

We hope these tips will help you make your clothes last a little longer.  If you have some more tips to add, please drop us a comment below.


How To Encourage People To Wear Uniforms – A Layman’s Perspective

Not everyone wears a uniform to school, but at some stage of anyone’s childhood, you probably would have worn a team sport uniform or any other uniform that represented a club or society that you may have belonged to.

Anyone who has worn a uniform will be able to testify that a uniform can be a blessing or a curse, depending on one of the following:

  • How you feel about the body/organisation that provided the uniform
  • How you feel about the design of the actual uniform
  • How comfortable/practical the uniform is
  • How much freedom of expression the uniform allows

So what do we mean by this?

 

How you feel about the body/organisation that provided the uniform

If you are proud to belong to a particular body/organisation, then you will want people to know that you are a ‘member’ and what better way to stand out as a group than to be seen in uniform. A uniform is an incredibly powerful way to brand and create awareness. When worn with pride, the effect can be incredibly powerful. Images of navy recruits come to mind here, as well as Olympic sports teams.

How you feel about the design of the actual uniform

If the uniform looks and feels good, you will feel good wearing it. This can be very tricky because not all colours complement all skin tones. If a company, for example, wants their uniforms to match the colours of their brand this may not look good in clothing. It would be better to possibly use more neutral colours and print or embroider the logo in a prominent place. Bottom line: If you want people to represent their uniform well, make sure the uniform makes them feel great.

How comfortable/practical the uniform is

A beautiful looking item of clothing is not going to be worn with pride if it is not suitable to the environment in which it is to be worn. Always take into account the kind of people who will be expected to wear the uniform, the type of work/sport/function they are expected to perform and the climate in which the uniform will be worn.

How much freedom of expression the uniform allows

This may seem counter-intuitive as the term uniform suggests that everyone should look the same and this will depend on the nature of the uniform and the body/team/organization. In some companies where uniforms are required, the employees will all wear the same shirt and jacket but may be able to choose, for example, to wear slacks or a skirt with the shirt. Allowing some freedom of expression can be a great way to encourage staff to wear a uniform.

We’ve provided a few tips on how to encourage people to wear their uniforms with pride, but we know there are even more creative ways to do this – why not place your suggestion in the comments box below?


Getting Creative with Office Layout

Number 1 – Personalized spaces

This next tip is vastly dependant on the nature of your industry, the type of company you work for and if your office environment will allow these changes.

Many office layouts can be boring and not allow for much creativity. This can be remedied by allowing employees to customize their workspace, or customizing your own workspace.

Customization can involve things like family photos, different chairs, crazy colours, small toys, creative lightbulbs or any memorabilia that makes that person tick. After all, if an employee is comfortable, happy and in a creative space, they will be able to be more focused, less stressed and be more productive.

Number 2 – Quiet Spaces for Focused Work

Not everyone can do their best in an open office space or open floor plan setting. When the time comes to focus, some people may find that specific work spaces enable employees to get in the zone, focus and not be disturbed.

Certain rules can be put in place to let others know that the person or people in the quiet zone are there for a reason and are not to be disturbed. One could even put up a ‘do not disturb’ sign on the door when it is closed, not only to warn others that the room is being used but that the people in the quiet zone can focus and work without worrying about being distracted.

Number 3 – Eat Right and Sleep Well

The final tip is one we have all heard…

Constant bad eating stresses the body and can often create large peaks and dips in a person’s energy levels. If you add a bad diet to lack of sleep, there are no rejuvenating effects for the body.

According to the CDC, an estimated 60 million Americans do not get sufficient sleep, which is a critical recovery period for the body. It is critical that a person get sufficient amount of sleep every night with no early morning interruptions if possible. This may be hard if you have young children but try and catch up during a lunch break or tea break with a short 15 to 20 minute power nap.


5 Proven Tips to Relieve Stress At Work

Many of us dream about a possibility of not having to work as hard as we do or being able to be free from the constant stress at work. Unless you have invented a product that has made you a millionaire or you have recently won the lottery, chances are you are needing to work a full day job like the rest of us.

Having said that, the workplace does not have to be a place of stress, worry and anxiety! There are proven methods and ways to decrease stress levels at work and to actually have a bit of fun!

It is possible and we are going to explore 7 of these helpful tips in this article.

Number 1 – Take a Deep Breath.

In a typical day, you spend 28,800 seconds at the office. That’s 480 minutes. Assuming you work the typical 8 hour day at the office, you have 28,800 seconds to get all your work done, stay on top of new projects and meetings, run errands, respond to emails, make phone calls, attend meetings, make sales, return customer calls, create new designs, make bookings and and and…. Stop. Take a breath.

If you took 10 seconds out of your 28,800 second day to stop what you are doing and take a deep breath, you may just find yourself focusing a lot more relaxed, calm and focused on the task at hand as well as being more efficient.

A recent study shows that by simply inhaling for five seconds, holding and exhaling in equal counts through the nose is similar to getting the calm and focus of a 90-minute yoga class in three minutes or less at your desk. That is an easy task with big results and definitely worth a try!

Number 2 – Eliminate Interruptions

If we are honest with ourselves, most of us are constantly bombarded throughout the day. This may be in the form of messages, emails, telephone calls, walk ins, texts, social media, that one irritating co-worker, last minute enquiries or those pressing deadlines. These all conspire to make todays employees more distracted than ever.

Now, you may not have control over the interruption itself but you are in control of how you handle it.
There are three ways you could handle these interruptions and choose how to react:

  1. Accept the interruption
  2. Cut it off
  3. Diagnose its importance and make a plan

As simple as these steps may sound, it is not easy to do in a stressful situation. It may be very helpful to have a ‘standardised’ response in order to acknowledge the situation and stay focused.

It is also very important to set standards or train those around you by answering email during certain time frames, setting up office hours to talk in person even closing the door when you need to focus.

There can be nothing wrong with escaping to a small office on your own in order to concentrate and get the job done.

Number 3 – Plan your day & schedule to be energized and focused

Many people go through the day using a “push, push, push” approach, thinking if we work the full eight to 10 hours, we’ll get more done. This is approach can be seen as working hard and not smart but in actual fact it has to be the perfect balance of both.

The ‘push, push, push’ headspace creates less productivity, stress levels that go up and you may find that you have very little energy left after work for your friends, family or social life.

It is advised to schedule breaks throughout the day to walk, stretch at your desk or do a breathing exercise. Tony Schwartz of the Energy Project conducted a study that has shown that if we have intense concentration for about 90 minutes, followed by a brief period of recovery, we can clear the build-up of stress and rejuvenate ourselves.

Neil Patel, a hugely successful entrepreneur and content marketer shared in an article that for him to write the amount of content he does and to ensure that it is of the quality standards that his audience has come to expect, he needs to completely block out all the noise and focus on the silence around him which helps him to concentrate.

Some people on the other hand may find escaping into their headphones a place of solace, peace and a place to be lost in their favourite music to truly focus on the tasks at hand.


Custom Clothing Influences First Impressions

We believe that corporate clothing and uniform are part of a company’s first impression. Whether it is day to day customer interaction, a work function or a new business pitch first impressions can either make or break a deal.

We explore some custom clothing ideas that incorporate branding and company logos that will promote brand awareness and put your company a step forward.

1 – Standing out from the crowds

Adding your own logo or company logo is now easier than ever with our custom clothing logo service, take a look at how you can drive brand awareness as well as look great!

The best ways to make yourself stand out from the rest is to choose quality uniform or corporate workwear. If you are providing your clients with corporate gifts in the form of custom or branded clothing, then they will need the best quality as the gift is an extension of the company’s quality and standards. If the quality does not fit up to your standards then it won’t stand up to your customers either.

2 – Hot Tips to Be the Best

1 – Create Your Brand Identity:

Have your logo or branding designed by a professional so that it brings out what your company really stands for. If you have a corporate identity, base it on the fonts, colours and styles of that so when people see the logo, they immediately know which company it belongs to.

2 – Be Unique:

Try think outside the box, don’t mimic competitors as you may end up pushing their brand unintentionally. Brainstorm with your team on what colours and styles speak to your brand best as well as what type of uniform or corporate apparel it will be going on to decide where the logo is best positioned.

3 – The Type of Logo:

At Clothing Direct there are 3 different ways to add your logo:

  • Embroidery – Best for a small logo and typically looks good on the pocket of shirts (polos), business shirts and jackets. It also looks nice on caps.
  • Digital Transfer – Also looks good small but is best suited for logos that have details and lots of colour. The design is printed on vinyl then is heat transferred to the garment. The technology has advanced over the last 10 years which means no flaking after a few washes.
  • Screen Printing – Is best for bulk orders (cost effective) and looks good on casual attire like t shirts. A good example is a sports team uniform.

Whether you are just starting out with customising your clothes, building a brand or are a seasoned brand ambassador, Clothing Direct Australia stock the widest range of the latest fashion apparel and uniforms. View and order online now!